You will want to know how your website is performing. One way to do this is to add a tracking code to your site. This will give you some invaluable information. It will let you know how many visitors you have, how long they are interacting with your website, which pages are most popular, how they found your website, and much more information. This will be useful for comparing your website’s performance throughout the years. This will be really helpful information if you are redesigning your site so that your website company knows your top-performing pages and which pages need help. If you decide to hire a marketing or SEO company, your visitors should increase. Having tracking in place will allow you to see the increased numbers and verify your return on investment. We use Google Analytics and Clicky. Here is a good list of other tools (https://www.leadfeeder.com/blog/website-analytics-tools).
This is an obvious one, but one that doesn’t get the attention it should by most startup businesses. Your service descriptions should connect with the people you want to work with. These descriptions should talk about the customer’s pain points, the benefits of the service, and how it is unique and/or different from your competitors. When writing out your descriptions remember to treat them like a sales pitch. A simple outline to follow for writing each service description is: What we do/provide, how we provide it, how we are different, and how it benefits you (the customer). Here is a good read on writing your service descriptions: https://www.workflowmax.com/blog/9-tips-for-writing-irresistible-service-descriptions-for-your-website
One way to validate the excellence of your services is to write case studies. Case studies are powerful ways to show real-world examples of what you can help your customers achieve. These also show potential customers the ways you can apply/perform your services in various situations. You can show before and after photos, or photos of the outcome if possible. Here are a couple of good reads on writing your case studies: https://neilpatel.com/blog/creating-a-great-case-study/ and HubSpot: https://blog.hubspot.com/blog/tabid/6307/bid/33282/the-ultimate-guide-to-creating-compelling-case-studies.aspx.
It’s been reported that nearly 30,000 websites are hacked each day. To protect the website you spent hard-earned money on, make sure you have a security plan in place. This means keeping your content management system (CMS), plugins, themes, and hosting environment up to date. You should also have an active monitoring tool in place when your web developer completes your website. This could be by using a plugin or 3rd party online service. You will want to update your plugins at least once a month. Your hosting company will typically keep your hosting environment up to date and will notify you when there is something you need to do or be aware of. Lastly, make sure your web developer installs an SSL certificate on your hosting environment to keep user data secure. Here are some good security reads (Some more technical than others).
Mobile accounts for approximately half of web traffic worldwide and 60% in the U.S. Google has also started mobile-first indexing. Meaning Google predominantly uses the mobile version of your website for indexing and ranking. What does all of this mean? Make sure your website is user-friendly, easy to navigate, and easy to read on mobile and tablet devices. Often, the client will overlook testing their sites on mobile and tablet size devices. Make sure your web developer doesn’t overlook designing for these devices. You want to make sure your margins are aligned, spacing is even, photos are cropped to display correctly, and all text is legible.
Search Engine Optimization is the key to getting found by search engines. Most clients just want to show up on Google when someone searches for their services, but do not understand the amount of work that has to be completed for this to happen. Just like investing in your website, you will have to invest in optimizing/marketing your site for the search engines. There are some basic items that you want to include in the development of your site. The basic items are keyword research, writing unique page titles and descriptions for every page, properly setting up your headings(h1, h2, h3) to include your keywords, and properly naming and adding alt tags to your images. Your web developer may include this in his fee or charge an additional fee. Either way, this is very important to set this up correctly as soon as possible. When Google indexes your site with these basic items in place, you’ll rank higher than your competitors that didn’t make this a priority. You’ll also have a good foundation for future SEO. Google’s SEO Guide: https://support.google.com/webmasters/answer/7451184?hl=en
A few other articles: https://www.twinword.com/blog/basic-beginner-seo-tips/
By all means, this is not a comprehensive list of things to do or consider. I hope this information is helpful to you. Have a great day.